PRIVACY POLICY

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The Empowered Parent

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Last updated: 06/02/2026

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1. Who we are

The Empowered Parent is a UK-based sole trader business providing infant sleep coaching and hypnobirthing education.

Business name: The Empowered Parent
Contact email:

 

theempoweredparent@outlook.com 

theempoweredparent21@gmail.com

Website: www.theempoweredparent.co.uk

For the purposes of UK data protection law, I am the data controller.

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2. What personal data we collect

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We may collect and process the following personal data:
   •    Name and email address (when you contact us, download a free resource, or join our mailing list)
   •    Information provided through enquiry or booking forms
   •    Booking details via third-party scheduling tools (such as Calendly)
   •    Technical data including IP address, browser type, device information and website usage data (via Google Analytics)
   •    Any information you voluntarily provide in correspondence

We do not knowingly collect data from children.

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3. How we use your data

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Your data is used to:
   •    Respond to enquiries
   •    Provide services you request
   •    Send emails, updates, or resources you have opted into
   •    Manage bookings and client relationships
   •    Improve our website and services through analytics
   •    Meet legal or regulatory obligations

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4. Lawful basis for processing

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Under UK GDPR, we rely on the following lawful bases:
   •    Consent – when you opt in to emails, newsletters, freebies, or cookies
   •    Contract – when data is required to deliver a paid service
   •    Legitimate interests – to improve our website and services (e.g. basic analytics), where this does not override your rights
   •    Legal obligation – where required by law (e.g. financial records)

You may withdraw consent at any time.

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5. Email marketing

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If you sign up to receive emails, we will only send you content you have agreed to receive.
You can unsubscribe at any time by clicking the unsubscribe link in any email.

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6. Cookies & analytics

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We use cookies and similar technologies to improve your experience and understand how our website is used.

This includes Google Analytics, which collects anonymised information such as pages visited and time spent on the site.

Non-essential cookies are only used with your consent, which you can manage through our cookie banner.

For more information, please see our Cookie Policy.

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7. Third-party services

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We may share your data with trusted third parties who help us operate our business, including:
   •    Website hosting platform (Wix)
   •    Email marketing provider
   •    Booking/scheduling tools (e.g. Calendly)
   •    Analytics services (Google Analytics)

These providers process data under their own privacy policies and comply with UK GDPR requirements.

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8. How long we keep your data

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We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

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9. Your rights

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You have the right to:
   •    Access your personal data
   •    Request correction or deletion
   •    Withdraw consent
   •    Object to processing
   •    Request data portability

To exercise your rights, please contact us using the details above.

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10. Complaints

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If you are unhappy with how your data is handled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

www.ico.org.uk

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11. Changes to this policy

We may update this policy from time to time. The latest version will always be available on our website.